Grown your business with a Real Estate Marketing Plan

Having a website is key to selling real estate, but having a real estate marketing strategy will increase sales exponentially.  Use the following plan as an outline.   This strategy is based on years of experience from top producing Agents Buddy members who have implemented a Real Estate Marketing Plan.

Step #1 Past Clients – Sphere/ Circle of Influence- This is the single most important aspect to growing a business and a key to a winning Real Estate Marketing plan.  Those who have benefited from your unique service and chose you for their REALTOR® are also your best cheerleaders when attracting new clients.

• 70% of real estate leads and new business come from past clients.
• These are your best cheerleaders.
• Stay in touch with past customers every 90 days.

Step #2 Real Estate Listings from Better Farming- Traditional farming mixed with Agents Buddy technology make for a potent marketing mix.

• 42% of listings are from connecting with your farm.
• Sellers expect the best Internet Marketing Plan.
• Combine traditional marketing with technology.
• 60% offline marketing, 30% online & 10% tech.

Step #3 Marketing to Real Estate Home Buyers- The majority of home shoppers are using the Internet to begin their initial search.  You have every right to make that search start and end with your Agents Buddy website. In fact, this is key to a successful Real Estate Marketing plan.

•   According to the National Association of REALTORS®, 90+% of home shoppers are using the Internet, they are yours for the taking.
•   A key is to keep buyers on YOUR REALTOR website, this increases your chances of making contact.
•   Not on REALTOR.com or any other online solution.  These sites can easily lead your prospect to another REALTOR® by design.
•   You need the best MLS IDX lead generation system.  This means it MUST be updated with fresh listings daily if not hourly.
•   It’s imperative to use the BEST REALTOR Websites.  This means relevent content for the area you serve along with local photos.  A picture is worth a thousand words, local photography is key.
•   Real Estate SEO – search engine optimization.  Prospects have to find you first, you must have a website that Google and other search engines can crawl and present in their search results.

Step #4 Real Estate Social Marketing- Social Marketing is quickly becoming another powerful means to attract and maintain clients.

• People expect today’s agent to be familiar with the latest technology.  Setup your Facebook, Linked In & Twitter.
• Respond to inquires immediately
• Make sure your website is setup to easily allow sharing of listings to Facebook.
• Import contacts to Facebook and invite them to join your Facebook page.  Regularly post new listings to Facebook, linking back to your website.